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Page 1 of 2 BoardVantage CEO to Address Wharton Club on SaaS Outlook
Joe Ruck to highlight industry developments, key learnings from running a SaaS company
Menlo Park, CA (June 20, 2007)—BoardVantage, the leading provider of secure board portals, today announced that president and CEO Joe Ruck will discuss big picture trends and opportunities in the rapidly evolving Software as a Service (SaaS) marketplace at the Wharton Club of Northern California event in Palo Alto, California. Ruck's presentation, "The Future of Software as a Service: A Practicing CEO's Perspective," is scheduled for Thursday, June 28, at 7 p.m. Details are as follows:
Who: Joe Ruck, President and CEO, BoardVantage
What: "The Future of Software as a Service: A Practicing CEO's Perspective"
Registration: Online registration is available by clicking here
Location: Carr & Ferrell, 2200 Geng Road, Palo Alto
When: Thursday, June 28, 2007, 7-8 p.m., Pacific Time
According to Ruck, the software industry is undergoing a transformation from its traditional, upfront licensing approach to the Web-based, annuity subscription model known as SaaS. In his conversation, Joe will address key questions such as:
- What has the adoption rate for SaaS been to date, and how bright is the future for this marketplace?
- How well do traditional sales and marketing strategies apply to SaaS companies?
- How are companies with traditional licensing models responding to these changes, if at all?
- How bullish are VCs on investing in SaaS companies? How does the IPO or M&A market look from an exit standpoint?
- Advice for budding entrepreneurs looking to start a SaaS venture.
Ruck has led many high-technology companies through successful growth to IPO or acquisition. Prior to joining BoardVantage, he was senior vice president of Interwoven and part of the team that led the company through one of the most successful IPOs of 1999. Previously, he held sales, marketing and executive positions at Sun Microsystems, Network Appliance and Genesys Telecommunications (subsequently acquired by Alcatel).
About the Wharton Club of Northern California
The Wharton Club of Northern California is one of the world's largest and most active business school associations. With over 70 events held per year, the Wharton Club is dedicated to extending the global leadership experiences of the Wharton School to alums in the greater bay area. Led by a broad team of dedicated alums, the Club offers unparalleled professional and personal networking opportunities across a breadth of industries including high tech, venture capital, life sciences, financial services, and real estate.
About BoardVantage
BoardVantage is the leading provider of secure board portals, with clients across multiple industries and in all sizes—including over 20 Fortune 100 companies. BoardVantage provides a secure and user-friendly Web portal for centralizing board documents, processes and communications. It also provides productivity tools for creating and distributing board materials efficiently. BoardVantage is SAS 70 Type II Certified, and meets or exceeds the standards of the most security conscious IT departments, including those of major financial institutions. To learn more, visit www.boardvantage.com.
BoardVantage Media Contact
Maria Krinsky
KickStart Consulting, for BoardVantage
415-509-0498
pr@boardvantage.com
Michael Londgren
Vice President, Marketing, BoardVantage
650-614-6062
pr@boardvantage.com
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